Firedrum Studios brings the itel City 200 to life through a vibrant 30-second CGI TVC, highlighting its sleek design and 50MP AI camera. As a top VFX studio in Bangladesh, we blended technical precision with playful 3D elements to create a commercial-grade presentation that pops.
[Client]
ISMARTU TECHNOLOGY BD
[Year]
2026
[Services]
3D Animation, Compositing, Product Visualization
[Catagory]
3D Animation
Crafting the itel City 200 CGI Experience
At Firedrum Studios, we believe every product has a story that deserves to be told with clarity and style. Founded in 2015, our family of 20 artists and geeks has always put creativity first. When the opportunity arose to work on the itel City 200 CP Offer TVC, our goal was simple: create a visual experience as smooth as the phone’s 120Hz display.
The Project Objective
The client needed a high-energy, 30-second commercial that highlighted the itel City 200’s core features—the 50MP AI Camera, the massive 6.78" 120Hz display, and its premium aesthetic. The challenge was to balance "tech-heavy" specifications with an approachable, fun vibe that resonates with a younger audience.
Creative Content Strategy
To achieve a "Gen-Z" friendly look, our team chose a vibrant color palette dominated by soft purples and neon accents. We integrated playful 3D emojis and floating icons to personify the excitement of the brand. This strategy ensured that the technical details didn't feel dry; instead, they felt like part of an engaging, upbeat narrative.
Technical Execution: From Mesh to Motion
As a leading 3D Animation Studio in Dhaka, we utilized a robust software pipeline to ensure every frame was "pixel-perfect."
3D Modeling & Material Work: Using Blender, our artists meticulously recreated the itel City 200. We paid special attention to the material work—capturing the way light dances off the metallic camera rings and the pearlescent finish of the purple back panel.
Motion & Animation: To highlight the "120Hz Big Display," we used sweeping camera movements and fluid screen transitions. We also created a stylized internal "X-ray" view of the speaker components to visualize the phone's power.
Compositing & Post-Production: Our post-production studio in Bangladesh team took the raw renders into After Effects. Here, we added the dynamic typography, glow effects, and integrated the 3D emojis into the 3D space.
AI Integration: Pushing the boundaries of modern production, we utilized Imagify to support the AI-generated music and voiceover, ensuring the audio perfectly matched the fast-paced visuals.
The Result
The final result is a clean, commercial-grade TVC that stands out in a crowded digital landscape. By combining our expertise in 3D animation with cutting-edge tools, we delivered a project that itel can be proud of.
Whether it is a complex simulation or a sleek product reveal, Firedrum Studios continues to be the top studio in Bangladesh for brands looking to push the envelope of visual storytelling.
