FireDrum Studios transformed a routine bathroom setting into a fresh, whimsical lemon orchard for the Godrej Aer Power Pocket "Story 2" campaign. As a premier 3D animation studio in Dhaka, we utilized advanced shapekey animation and particle effects to personify the product and visualize its powerful fragrance
[Client]
Godrej
[Year]
2025
[Services]
[Catagory]
3D Animation
Transforming Spaces: A Whimsical 3D Journey for Godrej Aer
At FireDrum Studios, we believe that every product has a personality waiting to be revealed. Founded in 2015, our family of 20 artists, geeks, and storytellers in Bangladesh has always put creativity first. When the brief for the Godrej Aer Power Pocket "Story 2" landed on our desks, we knew it was the perfect opportunity to showcase how high-end post-production can turn a functional product into a relatable character.
The Project Objective
The goal was to visualize the "power" in Power Pocket—demonstrating how a single product can completely change the atmosphere of a bathroom. The client needed a seamless transition between a modern, clean bathroom and a lush lemon grove, personifying household objects to create an engaging, memorable narrative.
Creative Content Strategy
Our approach was to give the bathroom itself a voice. By personifying the toilet and the showerhead, we created a "before and after" story where the environment reacts to the refreshing scent of Godrej Aer. This required a delicate balance: the characters needed to be cute and expressive without losing their recognizable form.
Technical Execution: Bringing Objects to Life
To achieve the high-quality finish expected of a top studio in Bangladesh, our team utilized a robust pipeline centered around Blender and After Effects.
Character Animation with Shapekeys:
The "magic" in this project lies in the facial expressions. Using Blender’s Shapekeys, we were able to deform the 3D meshes of the product packaging and the bathroom fixtures. This allowed for smooth, organic transitions—making the Godrej Aer pocket "smile" and the showerhead look surprised as the fragrance took over.Environment Design & Lighting:
We modeled two distinct worlds. The first was a sleek, contemporary bathroom with realistic tiling and lighting. The second was a vibrant lemon orchard. The challenge was ensuring the lighting felt consistent so that the transition felt like a transformation of the same space rather than a jump cut.Visual Effects (VFX) & Particle Systems:
To represent the fragrance, we turned to After Effects. We designed golden, shimmering particle systems that dance through the air. These particles weren't just decorative; they served as the visual bridge between the product and the environment, "infecting" the room with freshness.Compositing:
Our VFX team used advanced compositing techniques to blend the 3D renders from Blender with the post-production effects. We focused heavily on color grading to ensure the yellows of the lemon grove felt punchy and inviting, reinforcing the citrus scent of the product.
The Result: Freshness Visualized
The final result is a playful, high-energy commercial that stands out in the competitive home-care market. By combining technical precision with a "creativity first" mindset, FireDrum Studios successfully brought the Godrej Aer Power Pocket to life.
This project reinforces our position as a leading studio in Bangladesh, capable of delivering international-standard 3D animation and VFX from our heart in Dhaka. Whether it’s animating a smiling fragrance pocket or building a digital forest, we remain dedicated to the art of storytelling through technology.
