FireDrum Studios reimagines outdoor safety in a vibrant new campaign for Goodknight Fabric Roll-on. By fusing AI-generated character concepts with high-end 3D product animation and complex VFX compositing, we visualized the "invisible shield" that keeps every child’s playtime mosquito-free.
[Client]
Goodknight
[Year]
2025
[Services]
[Catagory]
AI-Content
Visualizing the Goodknight “4 Dots” Shield
The goal for this project was pretty straightforward: we needed to show how Goodknight’s Fabric Roll-on creates a protective barrier for kids. It had to look a bit magical but still feel like something a parent would trust.
At FireDrum Studios, our challenge was to create a warm, inviting environment while keeping the technical details of the product and the "mosquito villains" sharp.
Mixing AI with 3D Animation
We’re a team of about 20 artists and tech enthusiasts here in Dhaka, and we like to experiment. For this project, we used prompt engineering to help design the main character. We wanted a look that felt stylized and friendly for both parents and children.
Instead of just sticking to static designs, we used AI image-to-video tools to get a sense of how the character should move. This gave our animators a solid foundation to build on, making the final movement feel a bit more organic.
The Technical Side: Blender and Houdini
While AI helped with the initial look, the heavy lifting happened in our usual VFX pipeline.
Character and Roto work
Once we liked the character’s look, our artists used Mocha and Silhouette for the rotoscoping. This allowed us to place our character perfectly into a 3D backyard.
Modeling the Mosquitoes
The Goodknight bottle and the mosquitoes were built from scratch in Blender. Our 3D team spent a lot of time on the bottle’s materials to make sure the plastic and reflections looked right. For the mosquito swarm, we used Houdini to simulate that annoying, chaotic way they fly—and more importantly, how they bounce off the blue protective shield.
Creating the "Invisible" Forcefield
The "4 Dots" shield needed to look like it was actually there without blocking the view of the kid playing soccer. We used After Effects to composite a refractive, iridescent bubble. It’s a subtle effect, but it makes the protection feel tangible.
To make sure the 3D soccer ball and the mosquitoes stayed in the right place within the scene, we used GeoTracker and PFTrack for matchmoving. This kept everything locked to the ground, so the virtual backyard felt like a real space.
A Reliable Result
The final commercial is a bright, high-energy look at how the product works. By combining some of the newer AI tools with our established 3D animation and post-production workflow here in Bangladesh, we were able to deliver a project that looks great and tells the story clearly.
