Bringing the Samsung Galaxy A03 to Life: A VFX Breakdown

When Samsung approached us for the Galaxy A03, the goal wasn't just to show a phone—it was to create a vibe that clicked with a younger, energetic crowd. They wanted something cinematic and a little bit surreal, where the phone felt like a character of its own.

As a high-end VFX studio in Bangladesh, our job was to take that brief and make the CGI feel as real as the actors on screen.

The Creative Approach: Street-Cool Aesthetics

We went for a "street-cool" look. The raw footage featured high-energy movement and moody, teal-and-orange lighting. To make the phone stand out, we decided to make the CGI model react naturally to that environment. Instead of it looking like a flat overlay, we wanted it to catch the light and move through the air like it actually belonged there.

Behind the Pixels: How We Built It

Our team at FireDrum Studios is a small family of about 20 artists and tech geers. For this project, we really pushed our pipeline in Dhaka to make sure the final result looked polished but felt "real."

3D Modeling in Blender

We used Blender to build a high-fidelity 3D model of the Galaxy A03. We spent a lot of time on the small stuff—like the texture of the phone’s casing and how the glass on the dual-lens camera reflects light. If those details are off, the viewer’s brain knows it’s fake immediately.

Matchmoving and Tracking

To get the phones to "float" and interact with the actors, we had to be incredibly precise. We used PFTrack for the environment and GeoTracker to pin the 3D models to the actors' hands. This let us swap out the "dummy" props used on set with our digital models without any jitter or sliding.

The Heavy Lifting: Roto and Compositing

There’s a specific shot with a character whose hair is blowing in the wind. To make the 3D phones pass "behind" him, we had to manually mask out almost every strand of hair using Silhouette and Mocha. It was a long process, but it’s that kind of effort that makes the final shot look seamless.

Everything was finally brought together in After Effects. We matched the digital grain and lens flares to the original camera footage so the 3D renders wouldn't look too "clean" compared to the live-action shots.

Final Thoughts

At the end of the day, we’re proud of how this one turned out. The final TVC is punchy and visually sharp. At FireDrum Studios, we’ve always believed that 3D animation and post-production in Bangladesh can compete on a global level, and projects like this Samsung spot prove it.