Vim Liquid TVC: VFX & 3D Animation

Visualizing the Magic of Cleaning

Most people don't realize how much visual effects go into a standard household commercial. The client needed to show Vim Liquid cutting through grease instantly. The problem with shooting this practically is that real soap bubbles are chaotic, and real dirty pans just look unappetizing on camera.

As a VFX studio in Bangladesh, our job was to take the physical limitations out of the equation. We weren't just fixing a shot; we were rebuilding the reality of the scene.

We needed the product to look premium and the cleaning action to feel powerful. Since we couldn't get the perfect "swirl" or the perfect lighting on a plastic bottle during the live-action shoot, we decided to do what we do best: replace the key elements with CGI. This allowed us to control the physics of the cleaning process while keeping the footage looking photorealistic.

Technical Execution

We approached this as a hybrid of 3D animation and compositing. We needed total control over the liquid and the lighting, so relying on raw footage wasn't an option.

Here is how we broke down the shots:

• Replaced the physical bottle with a 3D model.
  Plastic packaging is a nightmare to light on set because it creates ugly reflections. By swapping it for a 3D asset, we could create a custom lighting environment that highlighted the label and the liquid color perfectly.

• Used mesh deformation for the "Liquid Tornado."
  Instead of running a heavy physics simulation for the water vortex, we used geometry deformation. This gave us artistic control over the funnel’s shape so we could direct exactly how it moved without waiting for random simulation results.

• Modeled two versions of the cooking vessel.
  We built one "dirty" pan and one "clean" pan in 3D. This allowed us to control the texture of the grease and ensure the clean version had perfect, streak-free reflections.

• Managed the transition in the composite.
  We used the movement of the 3D liquid to drive the matte that reveals the clean pan. This made the transition feel like a physical reaction rather than a simple video fade.

• Tracked everything with GeoTracker.
  To make sure our 3D bottle and pan stuck perfectly to the live-action camera movement, we used precise object tracking. If the track slides even a pixel, the illusion breaks.

Do you have a product that needs the perfect visual touch? Contact FireDrum Studios today. You can also check out [Name Placeholder] to get more insights about our workflow.